We are here to serve you with high-quality curation and invaluable, well-researched information, and we will never interrupt your browsing experience with pop-ups.
We aim to demystify the skincare & haircare (and otherwise all-things-beauty) purchasing process by deciphering complex INCI lists and cutting through the marketing jargon so you don't have to.
With a combined experience of over 10+ years in the beauty industry, our team ensures that our curation is accurate, fact-checked, and most importantly: we will only ever recommend products that we back.
Calum Torrington, BSc
Calum Torrington, a well-travelled Englishman with a penchant for skincare, launched FEMMENORDIC intending to ease the hassle of finding the most effective skincare products online. Using his degree in Mathematics and Computer Science from the University of York (in England) and his vast experience designing user-friendly web experiences, the minimal, privacy-conscious, easily-navigable website was born.
Calum has built a reputation as a skincare connoisseur with an objective, scientific approach to beauty product analysis. He’s an expert when it comes to products for temperamental skin, after having personally dealt with acne-prone, hypersensitive skin for as long as he can remember (and won that battle, he might add). He personally tests every single product he can get his hands on.
You can get in touch with Calum via email: calum@femmenordic.com.
Sara McKay, MA
Sara McKay, with a BA in Criminology and Law and a Masters degree in Criminal Justice and Crime Control, brings her keen analytical skills and attention to detail to the FEMMENORDIC team. She plays a crucial role in ensuring that the content we create is not only accurate and well-researched but also adheres to the highest ethical standards. Her background in law helps her to navigate the complex world of beauty industry regulations, ensuring that our recommendations and reviews are compliant with all relevant laws and guidelines.
Sara's expertise and commitment to ethical considerations help to set FEMMENORDIC apart as a trusted resource for skincare and haircare enthusiasts. Her passion for upholding transparency, honesty, and integrity in the beauty industry aligns perfectly with our core values.
You can get in touch with Sara via email: sara@femmenordic.com.
Affiliate disclosure
Full transparency: We participate in various affiliate marketing programs, which means we may get paid commission when you buy something through our site. That said, the products we feature are driven by editorial standards, not by affiliate deals or advertising relationships.
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