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Colorproof vs Pureology (The Definitive Guide)

By Calum Torrington

10 November 2022

Colorproof and Pureology have been consistently delivering quality hair care products for decades now.

Which is better, you ask? That's what we'll be finding out today as we compare the two side-by-side. Colorproof vs Pureology - let’s get into it.

This post contains affiliate links; as an Amazon Associate we earn commission from qualifying purchases.

Colorproof vs Pureology Shampoo + Conditioner

Caring for colored hair is never something that should be taken lightly. Whether you’ve just dyed your hair for the first time or lost count of your salon sessions, your mane deserves the best.

Of course, washing your tresses frequently is a big no-no—but wash days are still necessary. Thus, choosing a quality shampoo and conditioner is imperative to maintaining vibrancy and hair health.

Two brands in particular that are worth the hype deliver just that. Enter: Colorproof Moisture Shampoo and Moisture Conditioner as well as Pureology Hydrate Shampoo and Hydrate Conditioner.

But before you decide on one over the other, let’s weigh their pros and cons.

Comparison

Colorproof’s minty-scented duo claims to rehydrate and replenish dry locks, lend luster and lightweight nourishment, and provide color preservation. What’s more? They even state that it’s safe for daily use (should you need to use it every day). Both are formulated with hyaluronic acid, Vitamin B5 panthenol, argan oil, and their Advanced Color Last System. Such ingredients mean moisture retention for the hair and scalp and protection from breakage and split ends. Further, Colorproof’s shampoo and conditioner are made without sulfates, gluten, phthalates, parabens, mineral oil, or keratin.

Moreover, Pureology’s thirst-quenching pair aids with moisturizing dry tresses and is even created with an aromatherapy blend for that extra ahh effect. Ingredient-wise, this shampoo and conditioner twosome are made with jojoba, green tea, sage, and their Antifade Complex for long-lasting color. This formula also works together to provide a UV filter that protects hair from free radicals. After prolonged use of this sulfate-free, mineral oil-free, and paraben-free clean team, you can expect more shine, softness, and an overall healthier appearance.

As for product reviews, there’s a considerable contrast in the amount of ratings. With only eight reviews, Colorproof’s shampoo earned a 4-star rating while the conditioner has a 3.5 stars. On the other hand, Pureology’s Shampoo has a 4.6-star rating with 2,862 reviews, and the conditioner has the same rating with 2,554 reviews. Pricewise, you can expect to pay $38 for each of Colorproof’s formulas and shell out just $3 less on Pureology’s.

Conclusion

It appears Colorproof is the more expensive option but there are fewer reviews to back up its effectiveness. Pureology certainly seems to be the more credible of the two, but let’s investigate each company’s business morals and ethics, shall we?

Colorproof is very loud and proud about being vegan and cruelty-free. Additionally, you can rest assured knowing their shampoo and conditioner aren’t made with any icky stuff, as previously mentioned. They’re also committed to clean innovation via use of sustainable, recyclable packaging wherever possible. Beyond sustainability, they partner with various non-profit organizations like Los Angeles Mission, City of Hope, and Bright Pink to help better people’s lives and inspire change.

Though Pureology’s parent company, L’Oréal, is not itself vegan or cruelty-free across the board, this brand is both. They also state that one of their core business values is that they believe in sustainability to protect the environment, but there is no mention of their packaging or recyclability on their website. Whether or not they’re involved in any sort of charity causes is also a mystery—but perhaps they’re involved by extension with L’Oréal’s initiatives. (We hope so, anyway.)

Conclusively, Colorproof is the brand you’ll feel good about using, but Pureology’s seems to be better for your hair. So, it may be ideal to choose based on priority!

Colorproof Best-Sellers

For volume:
Try SuperPlump


For heat protection:
Try HeatProof


For damaged hair:
Try Baobab

Pureology Best-Sellers

For damaged hair:
Try Strength Cure


For flat, fine hair:
Try Pure Volume


For frizzy hair:
Try Smooth Perfection

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