When it comes to hair care, we all want the best products that can give us that luscious, bouncy, and healthy-looking mane we all dream of. That's why we've pitted Living Proof against Pureology, two of the most popular brands in the hair care industry. But which one reigns supreme when it comes to shampoo and conditioner?
In this article, we'll delve into the key differences and similarities between the two brands, so you can make a well-informed decision on which one to go for. So, buckle up and get ready to uncover the truth behind Living Proof and Pureology!
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Living Proof Vs Pureology Shampoo
As a professional beauty editor, I have tried and tested many shampoos over the years, and two brands that always stand out in the market are Living Proof and Pureology. Both of these brands are beloved by consumers, and for good reason. Let's compare the offerings of shampoo from both brands, focusing on their key products.
Let's start with Living Proof's Perfect hair Day Shampoo. This hydrating shampoo gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash. It removes dirt, sweat, oil, pollution, and product buildup without stripping or over-drying strands. Its key ingredients include maltooligosyl glucoside, linoleamidopropyl PG-dimonium chloride phosphate, and furcellaria lumbricalis extract. These ingredients work together to effectively clean the hair without damaging the cuticle. The furcellaria lumbricalis extract, in particular, helps to strengthen the hair and provide a smooth, sleek finish.
On the other hand, Pureology's Hydrate Shampoo is formulated to deeply hydrate normal to thick dry, color-treated hair. Its key ingredients include Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavender, Bergamot, and Patchouli. This creamy, luxurious shampoo provides superior moisture, touchable softness, and extraordinary color protection. The Jojoba oil helps to soothe and restore the scalp, while the Green Tea extract provides antioxidant protection for the hair. Sage is known for its antimicrobial and anti-inflammatory properties, which help to keep the scalp healthy and free of irritations.
When comparing the two brands, it's clear that Living Proof focuses on scientific innovation to create its products while Pureology emphasizes the use of natural ingredients. Living Proof's shampoo is designed to be gentle yet effective, while Pureology's shampoo is all about deeply hydrating the hair.
Another difference between the brands is their packaging and commitment to sustainability. Living Proof has partnered with TerraCycle to ensure that customers can recycle their bottles, no matter where they purchased them. In contrast, Pureology uses 100% post-consumer recycled plastic for all of its products to reduce its environmental impact.
Both brands have a range of shampoos available to suit different hair types and concerns. Living Proof's range includes Full, Restore, and Curl, in addition to Perfect hair Day. Pureology has a range of different shampoos, including Strength Cure, Smooth Perfection, and Nanoworks Gold.
When deciding between Living Proof and Pureology, it ultimately comes down to personal preference. Living Proof's Perfect hair Day Shampoo is perfect for those seeking a gentle yet effective shampoo that brings out the hair's natural shine, while Pureology's Hydrate Shampoo is ideal for those with color-treated hair that needs deep hydration. Both brands are committed to sustainability and offer a range of different shampoos to address different hair concerns. It's worth trying out both brands to see which one works best for your individual hair needs.
Perfect hair Day Shampoo by Living Proof
Our rating: ★★★★★
Transforms dull to shine in one wash.
What makes it special? Living Proof Perfect hair Day Shampoo is a must-have for anyone looking to achieve healthier-looking hair. This hydrating shampoo gently cleanses, removes dirt, sweat, oil, pollution, and product buildup without stripping or over-drying strands. It adds 68% more shine and leaves hair three times stronger with just one wash. Its key ingredients include maltooligosyl glucoside, linoleamidopropyl PG-dimonium chloride phosphate, and furcellaria lumbricalis extract. It also contains a variety of fragrance ingredients, including citrus aurantium dulcis (orange) peel oil and linalool. Perfect hair Day Shampoo is perfect for anyone with dull, dry, or generally healthy hair. It is also free of parabens, sulfates, and phthalates. Plus, with Living Proof's partnership with TerraCycle, you can recycle any Living Proof bottles to keep the environment healthy. Say goodbye to bad hair days with Living Proof Perfect hair Day Shampoo.
HYDRATE® SHAMPOO by Pureology
Our rating: ★★★★★
Hydrating color protection for dry hair.
What makes it special? Pureology Hydrate Shampoo is a must-have for anyone with color-treated, normal to thick dry hair. The formula, containing Jojoba, Green Tea, and Sage, provides superior moisture and touchable softness, while also offering extraordinary color protection. The signature aromatherapy blend of Lavender, Bergamot, and Patchouli engages the senses for a multi-sensory experience. It's 100% Vegan Formula is free of nasty chemicals, and it's also 100% recyclable, with 95% of post-consumer recyclable materials. Pureology is America's #1 Professional Color Care Brand, and the Hydrate Shampoo is one of their most popular products for a reason. The hydrating formula is a must-have for anyone looking to protect their hair color, and achieve a soft, shiny look and feel.
Living Proof Vs Pureology Conditioner
Conditioner is an essential part of any healthy hair care routine, as it helps to hydrate, nourish, and protect strands. Let's now compare and contrast Pureology's Hydrate Conditioner and Living Proof's Perfect hair Day Conditioner to help you decide which brand may be best for you.
Pureology's Hydrate Conditioner is a creamy, luxurious conditioner that deeply softens and nourishes normal to thick, dry, color-treated hair. The formula contains key ingredients such as Jojoba, Green Tea, and Sage, which are known for their hydrating and antioxidant properties. These ingredients work together to provide superior moisture, touchable softness, and extraordinary color protection. The signature aromatherapy blend of Mint, Menthol, and Greens provides a multi-sensory experience that invigorates the senses. The 100% vegan formula is free from nasties and is concentrated, making it eco-friendly and sustainable.
Living Proof's Perfect hair Day Conditioner, on the other hand, is designed to hydrate, strengthen, and add serious shine to dull, dry strands. The innovative formula is enriched with nourishing ingredients such as Helianthus Annuus (Sunflower) Seed Wax, Furcellaria Lumbricalis Extract, and Phytantriol, which work together to strengthen, detangle, and reduce split ends. With just one wash, the hair becomes three times stronger, 68% more shiny, and touchably soft. Moreover, the formula reduces flyaways and static charge while controlling frizz, making styling a breeze. The product is free from cruelty, paraben, and silicone.
One significant difference between the two brands is their targeted hair types. While Hydrate Conditioner is made for normal to thick, dry, color-treated hair, Perfect hair Day Conditioner is designed to hydrate and strengthen any type of hair. Perfect hair Day is also designed to provide protection against environmental aggressors, whereas Pureology's formula is more focused on maintaining color vibrancy. Pureology's Hydrate Conditioner is best paired with the matching shampoo, while Perfect hair Day Conditioner can be used with any shampoo.
When it comes to ingredients, both brands utilize some potent ingredients that are beneficial for healthy hair. For instance, Pureology's Hydrate Conditioner contains Jojoba, Sage, and Green Tea. Jojoba is high in vitamins and minerals, which help condition and nourish hair. Sage improves hair texture and is also a natural antioxidant. Green Tea is packed with antioxidants and catechins that help prevent hair loss and stimulate hair growth. Perfect hair Day Conditioner, on the other hand, offers a blend of Helianthus Annuus (Sunflower) Seed Wax, Furcellaria Lumbricalis Extract, and Phytantriol. The Sunflower Seed Wax acts as an emollient and conditions hair while the Furcellaria Lumbricalis Extract enhances hair quality by preventing breakage and strengthening hair fibers. Phytantriol functions as a humectant by attracting and retaining moisture in the hair
Finally, in terms of cost, Pureology's Hydrate Conditioner is slightly more affordable than Living Proof's Perfect hair Day Conditioner. However, keep in mind that both brands offer a range of conditioners at various price points to suit different budgets.
In conclusion, when it comes to choosing between Pureology's Hydrate Conditioner and Living Proof's Perfect hair Day Conditioner, both brands offer high-quality products with unique benefits. Pureology's formula is best for those with normal to thick, dry, color-treated hair, looking for superior color protection and hydration. Living Proof's formula, on the other hand, is suitable for all hair types, looking for a stronger, shinier, and more manageable hair. Ultimately, it comes down to your hair type, preferences, and budget.
Perfect hair Day Conditioner by Living Proof
Our rating: ★★★★★
Revitalize your hair with unstoppable shine and strength.
What makes it special? Living Proof's Perfect hair Day Conditioner is a game-changer for those with dull, dry strands that need a boost of hydration, strength, and shine. With just one wash, users experience strands that are three times stronger, 68% more shiny, and with fewer flyaways and static charge. This conditioner tackles split ends and reduces the damaging effects of thermal and environmental aggressors, whilst improving manageability and controlling frizz. The luxurious formula contains nourishing ingredients such as Helianthus Annuus (Sunflower) Seed Wax, Furcellaria Lumbricalis Extract and Phytantriol, to ensure every strand is healthy and vibrant. For best results, pair with Perfect hair Day Shampoo. Say goodbye to bad hair days with Living Proof's Perfect hair Day Conditioner.
HYDRATE® CONDITION by Pureology
Our rating: ★★★★★
Superior hydration and colour protection.
What makes it special? Pureology's Hydrate Conditioner is an excellent choice for normal to thick, dry, and colour-treated hair. Formulated with Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Mint, Menthol, and Greens, this creamy and luxurious conditioner offers superior hydration, touchable softness, and extraordinary colour protection. The 100% Vegan formula is free from nasties and concentrated, making it eco-friendly, too. Plus, every formula is infused with the patented Antifade Complex®, which helps protect colour vibrancy and ensures lasting colour payoff. Overall, Pureology Hydrate Conditioner is a great option for anyone looking to deeply nourish their hair while protecting their colour.
As a professional beauty editor who has used both Living Proof and Pureology extensively, it's hard to definitively say which brand is better as it ultimately depends on your individual hair concerns. Both brands have their strengths and weaknesses, but let's break it down and see which one might be the better choice for you.
If you're looking for a sulfate-free option, Pureology is the way to go. Their formulas are gentle on your hair and scalp, and won't strip your hair of its natural oils. This makes it an excellent choice for those with color-treated hair or a sensitive scalp. Additionally, Pureology has a wide range of shampoos and conditioners tailored to specific hair types, so you're sure to find something that works for you.
On the other hand, Living Proof is known for its cutting-edge technology and innovation. If you're someone who struggles with frizz or dullness, Living Proof might be the better choice for you. Their products contain the patented OFPMA technology, which helps to repel dirt and oil and keep your hair looking clean and fresh for longer. Additionally, Living Proof offers a range of styling products to help you achieve your desired look.
It's worth noting that both brands can be a bit more expensive than your average drugstore shampoo and conditioner, but they're definitely worth the investment if you're looking to improve the overall health and appearance of your hair.
So, which brand is better? It's a tough call, but ultimately, it depends on your hair concerns and what you're looking for in a shampoo and conditioner. If you're struggling with color-treated hair or a sensitive scalp, Pureology might be the better choice. But if frizz or dullness is your main concern, Living Proof is the way to go. Whichever brand you choose, you can rest assured knowing you're using high-quality, salon-worthy products on your hair.
Calum Torrington is the founder of FemmeNordic. He has worked as a beauty editor since 2020 and employs his analytical background in mathematics to thoroughly scrutinize complex INCI lists. Now, he helps over 1 million people per year to find the best beauty products.