Aveda vs. Redken

Aveda and Redken have been consistently delivering quality hair care products for decades now.

Which is better, you ask? That's what we'll be finding out today as we compare the two side-by-side. Aveda vs Redken - let’s get into it.

Aveda Nutriplenish vs Redken All Soft

While hydrating shampoos and conditioners are no longer exactly ground-breaking, not all of them are created equal. Case in point: Aveda's nutriplenish and Redken's all soft range.

We'll break down both brands’ approaches to rescuing thirsty locks by comparing Aveda’s Nutriplenish shampoo and conditioner versus Redken’s all soft shampoo and conditioner, all of which are designed to not only cleanse your hair and scalp, but also aid in replenishing dry, brittle hair.

We’ll lead with some good news: Aveda and Redken’s duos are suitable for all hair types. And though both aim to achieve the same results, their formulations take different paths to get there.

For starters, Aveda is loud and proud about their shampoo and conditioner being free from silicones, sulfates, parabens, gluten, mineral oil, and petrolatum. What’s more is that this pair is also vegan and cruelty-free, leaning on oat extract, organic pomegranate oil, mango butter, and coconut oil to hydrate dry tresses.

These creamy, lightweight formulas gently cleanse hair without washing away its natural oils. Given that they’re rich in omega fatty acids, you can expect a supremely moisturized mane without any added density (or greasiness).

As the product name suggests, Redken’s shampoo (and its conditioner, too) relies on argan oil to promote nourishment and softness. Additionally, Redken credits their RCT Protein Complex, soy protein, arginine, and sepicap to treat hair from root to core to tip.

Further, this powerhouse of ingredients works together to first stimulate the scalp, then lock in moisture, and, lastly, restore brittle ends. I mean, could you ask for a more well-rounded shampoo and conditioner? (However, we feel it's important to note that both formulas do contain sulfates.)

Price-wise, 8.5oz of Aveda’s shampoo costs ~$30, while an 8.5oz bottle of their conditioner is ~$35. Meanwhile both Redken’s shampoo and conditioner can be found at $26 each for 10.1oz.

Aveda’s commitment to sustainability and philanthropy is as impressive as their previously mentioned formula ethics. They were the first beauty company to manufacture all products with 100% wind power. Moreover, most of their waste is reused or recycled in their manufacturing facility, and they’ve committed to sourcing their ingredients fairly and sustainably. Not to mention, Aveda has raised nearly $65 million to help fund environmental initiatives on a global scale.

Conversely, according to Redken’s site, L’Oréal (the parent company of Redken) no longer tests any of its products on animals. However, Cruelty-Free Kitty and Ethical Elephant both have reported that Redken isn’t cruelty free as recently as February 2024. Sustainability-wise, it seems that Redken began using sustainable packaging in early 2021, with at least 93% recycled plastic.

So, we have a bit of a dilemma on our hands. If you’re looking for quality results while saving a few dollars in the process, you'll be very happy with Redken. But, if clean beauty is your #1 priority, Aveda will be worth every cent.