You’ve likely seen OUAI and Briogeo products on your social media feeds before, or perhaps you’ve seen them at your favorite hair salon. Both are highly sought after, but which brand should you use?
If you're thinking about giving them a try, check out this comprehensive guide to find out which cult-favorite hair system is better.
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OUAI vs Briogeo
The OUAI Leave-In Conditioner is a multitasking product that will transform your dull and damaged hair. This treatment detangles, deep conditions, defrizzes, and acts as a heat protectant up to 232°C.
The mask should be applied to freshly washed, towel-dried hair. Spray the bottle 6-8 inches away from your hair and avoid the roots. Then gently spread the product throughout the hair using a wide-tooth comb and leave it to work its magic throughout the day!
This leave-in treatment is infused with nourishing Vitamin E and Hydrolyzed Proteins which seal broken ends. The formula features Tamarind Seed Extract and Panthenol which smoothes down fly-aways. Also, the formula is gluten-free, cruelty-free, and suitable for all hair types.
In terms of scent, you can enjoy a blend of Bergamot, Italian Lemon, and Violet. This soothing fragrance is inspired by Sydney’s Bondi Beach.
You can get a full-size 4.7 fl oz OUAI treatment for $28, or a travel-friendly 1.5 fl oz bottle for $14.
Next is the Briogeo Don’t Despair, Repair Strength + Moisture Leave-In Mask. This deep conditioning mask works to rescue damaged hair with clean, plant-based power. It features Briogeo’s patented NOVA complex which refortifies and protects the hair.
To use, simply apply this treatment to washed and towel-dried hair. Apply the product to your mid-lengths and ends and distribute evenly with a comb before blow drying as usual.
This mask has a 96% naturally-derived ingredients list, including Argan Oil, Coconut Oil, and Algae Extract for deep hydration and a soothing scent. You’ll also find B Vitamins and Panthenol which nourish and strengthen the hair.
Users have noted that once this mask was applied and they styled their hair, it looked smoother and softer than ever before. The rich blend of oils helps to combat frizz and flyaways.
This product is proud to be vegan and cruelty-free. It also features sustainable packaging to reduce landfill waste. The bottle has a calming white and pink design that looks great in any bathroom.
You can pick up a 4.0 fl oz bottle of the Briogeo mask for $29. This makes it a little more expensive than the OUAI treatment.
We believe that Briogeo is the best haircare brand. While OUAI offers a luxurious treatment, the Briogeo Don’t Despair Repair Leave-In Treatment is a more outstanding product. It has an impressive ingredients list that naturally hydrates, smells heavenly, and provides long-term repair to broken bonds. It’s more expensive, but it is ultimately a better investment for your hair!
To round off our review, here are our recommendations for the best-selling ranges and products that OUAI and Briogeo offer.
Calum Torrington is the founder of FemmeNordic. He has worked as a beauty editor since 2020 and employs his analytical background in mathematics to thoroughly scrutinize complex INCI lists. Now, he helps over 1 million people per year to find the best beauty products.