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Briogeo vs Living Proof (The Definitive Guide)

We're positive you've seen Living Proof and Briogeo on the shelves at your local beauty store or hair salon before.

Which is better, you ask? That's what we'll be finding out today as we compare the two side-by-side. Briogeo vs Living Proof - let’s get into it.

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Briogeo Don't Despair, Repair vs Living Proof Restore Repair

If your hair is suffering from split ends, dryness, damage related to heat styling or dyeing, or myriad other factors, don’t fret. While it may seem like you might need to just shave your mane clean off and start fresh (which would be badass, for what it’s worth), it’s more than possible to save your strands.

Sure, there are plenty of deep conditioners out there that claim to repair your tresses—but this is not the time for trial and error. Now, let’s talk options.

In this case, we would trust deep conditioning masks like Briogeo’s Don’t Despair, Repair! Deep Conditioning Mask or Living proof’s Restore Repair Mask.

Of course, we’re not suggesting you buy both, so we’ll give you the low-down on each first.


Because Briogeo and Living proof are dedicated to clean beauty, both formulas are free of sulfates, phthalates, parabens and are safe for color-treated and chemically treated hair.

Living proof’s mask aims to reverse damage and protect strands from future aggressors; hydrate without weighing hair down; and help hair stay cleaner (which means fewer washes). Some of their superstar ingredients include a biomimetic emollient blend, amino acid blend, meadowfoam seed oil, and tucuma butter. The results? Softer, shinier, revitalized locks. Oh, and a lot less breakage. And it appears that Living proof really does deliver—I mean, how else would they earn a 4.7-star rating?

According to their site, Briogeo’s deep conditioning mask is scientifically proven to decrease hair breakage after only two uses. It’s ideal for all hair types and has achieved cult status as a 5x Allure Beauty Award winner. Moreover, Don’t Despair, Repair! is made with 97% naturally derived ingredients, such as rosehip oil, almond oil, B-vitamins, and algae extract for supreme nourishment. Thus, you can expect reduced frizz, enhanced shine, and restored hydration. And with over 3,000 reviews, Briogeo’s mask has a rating of about 4.5 stars. (However, the actual numerical rating isn’t listed for some reason.)

Cost-wise, Briogeo is $39 for an 8oz jar, and Living proof is $42 for a 6.7oz bottle.

This is a real tossup, right? We understand. Maybe shedding some light on the brands themselves will help you decide.

Living proof is not only cruelty-free, but they refuse to work with suppliers and third parties that test on animals and won’t even sell their products where animal testing is required by law. However, they aren’t 100% vegan, but they have plenty of vegan options (like the Restore Repair Mask!). Further, Living proof has partnered with TerraCycle to ensure consumers can recycle any Living proof bottle in the United States or Canada. They’ve also committed to decrease their use of virgin plastic by 50%, increase the use of post-consumer recycled materials to at least 50%, and create 100% fully recyclable packaging by 2025.

Briogeo is a Black-owned company that prioritizes clean, ethically sourced ingredients. They’re both cruelty-free and vegan (and they also offer many gluten-free formulas) and their sustainability efforts are some of the best we’ve come across. Briogeo doesn’t use aerosols or microplastics; all their bottles, tubes, jars, and caps are 100% recyclable; all their high-density polyethylene bottles are 25% post-consumer resin (and some are even 100%); all their boxes are recyclable; and as of 2021, they’ve fully removed plastic trays from their hair care kits.

Honestly, we think both brands and their products are equally great. But if you’re looking to save a few dollars for more product, we totally understand choosing Briogeo.

To round off our review, here are our recommendations for the other best-selling ranges and products that Living Proof and Briogeo offer.

Living Proof Best-Sellers

For improved hair:
Try the Perfect Hair Day Range

For volume:
Try the Full Range

For color-treated hair:
Try the Color Care Range

Briogeo Best-Sellers

For dry, itchy scalp:
Try Scalp Revival

For frizzy hair:
Try Farewell Frizz

For perfect curls:
Try Curl Charisma

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