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While it’s fun to test new products that pop up on the market, sometimes it's best to stick with cult classics that have gained trust among their customers over the years.

That’s exactly what you get with Aveeno and St. Ives – the familiarity of brands that have been around for a long time.

You can find both at practically every drug store, in numerous countries around the world, and best of all they’re affordable.

With the two brands offering similarities among their products, you may be wondering, which one do you choose?

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St Ives vs Aveeno Scrub

Just like body lotion, everyone should have a good facial scrub to deeply clean your face by exfoliating dead skin cells and removing excess dirt.

Today we’ll be comparing the St. Ives Fresh Skin Apricot Scrub and Aveeno Positively Radiant Skin Brightening Daily Scrub to hopefully help you decide which one is right for your skin.

Both scrubs offer non-comedogenic formulas that won’t block pores. Aside from ingredients, the main difference between the two products is that one offers a deeper exfoliation while the other may be more suitable for sensitive skin.

The St. Ives Fresh Skin Apricot Scrub has garnered a huge following, with loyalty among its customers. In their reviews, some people say they’ve been using it for over 20 years.

With a 4.5-star rating across multiple online retailers, the skin scrub offers a deep clean with the help of natural exfoliants and extracts.

It’s made with natural walnut shell powder that will leave you with soft, smooth and glowing skin. As the name implies it also contains apricot fruit extract and kernel oils to provide that refreshed look, we all strive for.

The deep exfoliator is also dermatologist-tested, oil-free and paraben-free.

Find the best St Ives scrub prices on Amazon

The Aveeno Positively Radiant Skin Brightening Daily Scrub is another popular option among its many users.

The hypoallergenic scrub is gentle enough for everyday use, which is perfect for anyone with sensitive skin that is prone to breakouts.

With the help of its spotlight ingredient, soy extract, it promises to even your skin tone and texture. The soap-free scrub also uses jojoba oil, which is loaded with antioxidants like vitamins A and E, as well as castor oil that is often used in products to soothe and moisturize skin.

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If you’re looking for a facial scrub that is gentle on the skin, then we recommend the Aveeno Positively Radiant Skin Brightening Daily Scrub.

If you need a product that has a deeper exfoliation factor, then you may want to try the St. Ives Fresh Skin Apricot Scrub. Just be aware that it is more abrasive on the skin so you may want to limit how often you use it.

Positively Radiant Skin Brightening Daily Scrub by Aveeno, reveal brighter, more radiant skin.

Positively Radiant Skin Brightening Daily Scrub by Aveeno

SHOP Check price on amazon.com

Our rating: ★★★★★

Price: $$$$

Reveal brighter, more radiant skin.

What makes it special? Pure, radiance-boosting soy extract meets naturally derived granules to gently exfoliate, cleanse and clarify. Rebalance your skin’s tone and texture with this moisture-rich formula, gentle enough to help you scrub your way to smooth, luminous skin every day.

Which skin types? All skin types, including sensitive skin.

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Fresh Skin Apricot Scrub by St Ives, deeply cleans pores, instantly revealing skin's natural radiance.

Fresh Skin Apricot Scrub by St Ives

SHOP Check price on amazon.com

Our rating: ★★★★★

Price: $$$$

Deeply cleans pores, instantly revealing skin's natural radiance.

What makes it special? Made with 100% walnut shell powder - a natural exfoliant - each dollop delivers a high exfoliation factor to effectively clean pores. This facial scrub is dermatologically tested, oil-free and non-comedogenic (meaning it doesn't block your pores). This natural face scrub instantly reveals skin's natural radiance and leaves skin smooth and glowing.

Which skin types? Supposedly for sensitive skin, though we believe it is primarily for particularly resilient, normal to oily skin types.

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St Ives vs Aveeno Body Lotion

A body lotion is essential to any skin care routine, especially during the colder months. A good lotion will help lock in moisture and keep your skin from getting dry, cracked and/or rough.

Both Aveeno and St. Ives have an assortment of body lotion options to choose from, the variations based on purpose right down to the scent.

For this article, we will be looking at Aveeno’s Daily Moisturizing Body Lotion and St. Ives Soothing Oatmeal and Shea Butter Body Lotion. Both offer dermatologically tested, non-comedogenic products that won’t clog pores or leave your skin feeling greasy. They do, however, have a few key differences.

The Aveeno Daily Moisturizing Body Lotion is a great option for anyone who needs extra nourishment for their normal to dry skin.

Aveeno prides itself on working with local farmers to source and process natural ingredients into their products.

The oats used in their products, including the body lotion, are 100% pure, non-GMO and food grade. Its star ingredient, Colloidal oatmeal, is produced by finely grinding oats into a powder. The oatmeal powder is super moisturizing and helps prevent the skin from losing water.

The lotion also has oat kernel extract, a liquid produced from the oat plant. Aveeno says it’s naturally rich in Avenanthramides, which is known for its soothing and potent antioxidant properties.

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St. Ives Soothing Oatmeal and Shea Butter Body Lotion is paraben free, and uses 100% naturally sourced moisturizers, including soybean oil and plant-based glycerin.

The UK-based brand has been certified cruelty free by PETA, meaning they don’t test their products on animals.

When it comes to what is used in each bottle, St. Ives says if they find an ingredient they like, they will follow it around the world as the seasons change.

For this lotion the main components are oatmeal and shea butter. The oatmeal is sourced from the U.S. where it’s ground into a fine powder, extracted with water and then filtered and distilled.

Users seem to love its “delicious fragrance,” quick-absorbing formula and price tag.

Find the best St Ives body lotion prices on Amazon

When it comes to choosing between the two, it’s a tight race between both brands.

Both body lotions are an excellent choice for anyone looking for a pick-me-up for their dry and dull skin.

While Aveeno’s body lotion is loved for its gentle formula for sensitive skin users, some say it can feel a bit oily. We recommend St. Ives Soothing Oatmeal and Shea Butter Body Lotion if you’re looking for a lightweight moisturizer that doesn’t leave your skin feeling greasy.

However, if you need or prefer unscented products then you should go with Aveeno Daily Moisturizing Body Lotion.

Soothing Oatmeal and Shea Butter Body Lotion by St Ives, smooth this rich, creamy lotion all over your body for naturally healthy-looking skin.

Soothing Oatmeal and Shea Butter Body Lotion by St Ives

SHOP Check price on amazon.com

Our rating: ★★★★★

Price: $$$$

Smooth this rich, creamy lotion all over your body for naturally healthy-looking skin.

What makes it special? With 100% naturally sourced moisturizers blended with oatmeal & shea butter extracts, this non-greasy lotion absorbs quickly to comfort dry skin

Which skin types? For dry skin.

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Daily Moisturizing Lotion by Aveeno, a popular, nourishing moisturizing lotion.

Daily Moisturizing Lotion by Aveeno

SHOP Check price on amazon.com

Our rating: ★★★★★

Price: $$$$

A popular, nourishing moisturizing lotion.

What makes it special? Formulated with Prebiotic Colloidal Oatmeal, it is clinically proven, fast-absorbing formula locks-in moisture to help protect and nourish normal to dry skin. The formula preserves the skin’s natural microbiome for healthy looking and more resilient skin with improved moisture barrier from the first use.

Which skin types? For normal to dry skin.

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St Ives vs Aveeno Conclusion

Aveeno and St Ives lotions are ideal for anyone searching for a rich, soothing, hydrating skincare lotion. However, deciding between the two may come down to an individual preference of fragrance vs unscented and affinity for occlusive products. Our preference lies with the Aveeno’s Daily Moisturizing Body Lotion and St. Ives Soothing Oatmeal and Shea Butter Body Lotion.

To round off our review, here are our recommendations for the alternative ranges that St Ives and Aveeno offer.

Best Aveeno Ranges

For brightening:
Try Positively Radiant


For eczema relief:
Try Eczema Therapy


For sensitive skin:
Try Calm+Restore

Best St Ives Ranges

For moisturizing:
Try Renewing Moisturizer


For acne:
Try Acne Control


For body washing:
Try Softening Body Wash

This post was written by guest author, Asymina Kantorowicz, and edited by Calum Torrington.

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